Stumbleupon.com:
http://www.businessweek.com/technology/content/oct2007/tc20071022_486241.htm
The article talks about the goal of the new version of stumbleupon. Its goal is to work in the same way as Yahoo or Google as a search engine but also at the same time have the option of a community where you and your friends/acquaintances can create a network.
Farmville:
This article looks at the facebook game Farmville. It speaks to the addictive nature of the game.
The article looks at studies done on designing treatments for addictions and the way in which cues like video games trigger those cravings.
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